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Lisa Ostrikoff,  The Globe and Mail
December 18, 2014

Why You Should Take An ‘Always On’ Approach To Video Advertising

Tagged: Always On, Canada, research
I work with a number of clients who are accustomed to traditional advertising – television, radio and print – but are looking to transition to the digital world. It’s a promising first step, but the key for them is to understand which digital platforms will deliver the highest return on investment.

One of the most common questions I receive is: should I release video content and advertise my business only when I have special events, sales or products? The short answer is no. Consumers are always ‘plugged in’ which means your brand should be, too. Read More
Brett Wilson,  Glassdoor
December 17, 2014

TubeMogul On How To Become A Best Place To Work

Tagged: Best Place To Work, Company Culture
Here at TubeMogul we are honored to be ranked among the winners of the Employees’ Choice Awards, appearing on the list of the Best Places to Work in 2015. Since starting TubeMogul in 2007 we’ve put our people and culture above everything else, and that decision seems to be paying off. Looking back on how far we’ve come, I’ve identified a few key areas that got us here. Read More
Nick Reid,  The Drum
December 16, 2014

Making Mobile Work: Five Ways To Make Sure Your Ads Aren’t Skipped

Tagged: mobile, Mobile creative, UK
Following the IAB’s announcement that mobile video is the fastest growing ad format in the UK, it is worth taking stock of the fact that only 15-25 per cent of skippable online video ads are viewed to completion.

That means that at best, 75 per cent of all mobile ads are skipped. However, in order to help maximise the opportunity afforded by mobile video, brands can take the following steps to ensure their ads have the best chance of being seen: Read More
mUmBRELLA
December 15, 2014

Media agency launches scheme to reward best media owner partners

Media agency GroupM has launched an annual awards scheme to celebrate the media owner partners it works with in Asia that deliver the most innovative and effective campaigns. Read More
Tyler Loechner,  MediaPost
December 11, 2014

Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies

Tagged: Q3 2014, quarterly research, research
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising. Overall video viewability rates increased to 38% in the third quarter of 2014, up from 29% in the second quarter and 28% to begin the year. Read More
Wendy Hogan,  ExchangeWire
December 10, 2014

TubeMogul: South East Asia sees Double-Digit Growth

Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul’s South East Asia chief, to examine how publishers in the region are changing their approach to programmatic video advertising. TubeMogul released its quarterly ‘State of Programmatic Video‘ report this month, revealing that all countries in South East Asia posted double-digit desktop pre-roll inventory growth during the period. Read More
Jeff Fraser,  Marketing Mag Canada
December 9, 2014

Gildan Among First Aboard TubeMogul's PTV Service

Tagged: Gildan, Levelwing, Programmatic TV, PTV
Last week TubeMogul debuted PTV, its new programmatic TV offering where buyers can purchase traditional TV media using many of the data targeting and selective purchasing options available in digital media. The new marketplace aggregates linear TV inventory from several major supply platforms, collectively representing 80 different U.S. networks and reaching 90% of U.S. households. Read More
Jon Lafayette,  Broadcasting And Cable
December 5, 2014

TubeMogul Joins WideOrbit on Local TV Programmatic

Tagged: Programmatic TV, PTV
Digital advertising software company TubeMogul has formed an exclusive partnership with WideOrbit to provide programmatic access to local TV inventory. E.W. Scripps Co. and Raycom Media are among the broadcasters using WideOrbit to manage their ads inventory that is making spots available to TubeMogul clients, the companies said. Read More

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