Online video ads are excellent at driving brand lift. TubeMogul’s BrandSights allows advertisers to monitor ad campaigns with branding metrics. The survey-based tool gives users an opportunity to efficiently understand how a campaign is doing and can drive insights to make smarter adjustments to any campaign.
"We're movin' on up."
And we're already on the East (Bay) side, which is why we love the legendary theme song to the classic show "The Jeffersons." We certainly feel that we're moving up into the big leagues - and today, we received further validation that we aren't the only ones who see it that way.
The annual MyersBizNet Survey of Advertiser and Agency Executives on Perceptions
- which is exactly what it sounds like - surveyed over 36 digital media sales organizations about their thoughts and views on which vendors exceeded expectations. The story was that of underdogs displacing traditional media and advertising powerhouses, and TubeMogul had a strong showing:
Welcome to "Intern Insights 2015", a series of blog posts written by the five college students working with TubeMogul this summer. Each week we will publish a blog post from one of our interns outlining the way they experience the core TubeMogul values every day. Enjoy!
"Tubular? Ya, tubular, I like it," I said.
There is just so much I want to say when asked, "How's your internship going so far, Kyle?" In the microseconds leading up to my response, my mind swarms with sentiments that I'd like to express. How do I convey that each day I get to tinker with some of the most modern, cutting-edge technologies? Or what about the fact that I get to work with some of the most hip and creative folks out there?
Here at TubeMogul, we go fast. Sometimes that means cutting to the chase. We recently published a comprehensive mobile whitepaper
that details all things related to mobile ads.
In line with our go fast value, we also created snappier versions of the whitepaper
Meet the winners of TubeMogul’s Q1 2015 Creative Hero Awards. Found in our newly revamped Quarterly Reports
, these awards acknowledge video ads that reflect exceptional use of the programmatic platform. To determine each region’s top performers, we drew from a combination of metrics including viewability, completion rate, and engagement.
TubeMogul recently published joint research
with Integral Ad Science examining the effect of viewability and non-human traffic on marketers. After reporting findings for the U.S.
, we turned our attention to the UK. See the results below!