One in ten Americans is mobile-only: their wireless device is the sole way they access the internet. And that number is growing. Mobile has moved from an option for marketers to an imperative, and it’s poised to become the dominant portion of most marketing plans.Show More
One in ten Americans is mobile-only: their wireless device is the sole way they access the internet. And that number is growing. Mobile has moved from an option for marketers to an imperative, and it’s poised to become the dominant portion of most marketing plans.
Marketers face an exciting array of choices in mobile video advertising. So far, though, they have lacked the data to assess all their options. In our newly published white paper,
we put TubeMogul’s broad and deep reach into the data of mobile ad effectiveness to work for advertisers and agencies.
TubeMogul sees more than two billion mobile video auctions per week in the U.S. alone. This allows us to observe how a variety of tactics play out in the mobile environment. Our data helps inform brands on everything from media strategy to creative optimization. It allows marketers to build plans with insights into effectiveness by vertical, choose the optimal creative length, guide the design and testing of video creative and target the best devices and geographies.
Powered by that data, this document is a guide for all marketers exploring and expanding into the programmatic mobile space.
Of course, no one document can address every challenge marketers face. I encourage you to use these findings as a starting point from which you can develop your own test-and-learn program. Find what works best for your brand needs. With massive scale and flexibility, programmatic software gives you the best possible set of tools for that investigation.
The mobile programmatic video market is growing by almost 60% every quarter – and that’s just the in-app inventory! Programmatic video ads in mobile browsers are growing at least twice as fast. Now is the time to research, test, learn and improve your mobile presence. We’re here to help.
Sign Up to Receive Insights by Email
Get an email with our latest groundbreaking research every month or so.