November 12, 2014
Our 2014 TubeMogul University season has come to an end, highlighted by an incredible few days at the inimitable Meritage Resort and Spa in sunny Napa, California. This was our third-annual TubeU in Napa, and it lived up to its well-earned reputation as our flagship event! Featuring over 200 senior executives from North American advertising agencies, trading desks and brands, the three-day conference featured an eclectic blend of industry knowledge, panel discussions, relationship building and networking, and, of course, lots and lots of wine.
Our first morning was jumpstarted by a keynote from TubeMogul’s CEO and Co-founder, Brett Wilson, who discussed the future of programmatic branding. He was then succeeded by special guests from Nielsen and AdExchanger who kept the momentum going with thought-provoking and engaging presentations.
After the formal agenda had concluded, it was off to Charles Krug Winery for happy hour! After dividing up into six teams -Simplify, Unify, Verify, Optimize, Strategize and Automate- everyone engaged in some friendly competition to see who was the most skilled at archery, life-size beer pong and human foosball. Needless to say, there was wine and beer tasting.
After working up an appetite, guests were whisked off to the secret location, Castello di Amorosa for dinner and entertainment. Following an amazing performance from some incredibly talented pyro artists, everyone made their way through the castle to the appropriately nicknamed “rave cave” for a night of dancing.
Thankfully for some, the next morning didn’t get underway until 9:30am, allowing a much-needed extra hour of sleep. The morning session featured a panel of premium publisher partners, moderated by CRO Chip Scovic. That gave way to several breakout sessions, featuring engaging presentations by TubeMogul’s Creative and Machine Learning departments. The session concluded with TubeMogul executives discussing the forthcoming 2015 product roadmap and taking audience questions.
After the content portion of the day was over, it was off to the cellars for a wine blending course – our President of Product and Co-founder John Hughes was on the winning team The event concluded with everyone enjoying drinks and bowling as the Giants won their third World Series in five years.
The only bad thing about this week? We have to figure out a way to top it again next year. Thankfully, we’re always up for a challenge! Until next time!
Make sure to watch the video above and click here to view photos from our week in Napa. Show Less