The Seattle Seahawks defeated the Denver Broncos 43-8 in Super Bowl XLVIII. Fortunately for major networks, it was still a record-setting night despite the lopsided score. Show More
The Seattle Seahawks defeated the Denver Broncos 43-8 in Super Bowl XLVIII. Fortunately for major networks, it was still a record-setting night despite the lopsided score.
Over 111.5 million viewers tuned in to this year’s game, making it the most watched
television event in U.S. history, according to Nielsen. It set records
for the most-streamed sports event online, and with 24.9 million tweets
, was also the biggest U.S. live-TV event ever on Twitter.
Although it’s doubtful that online video ad completion rates can enjoy sustained success as a predictive tool, the game proved last week's theory
right. In any case, January’s 7% difference (recall that Washington state’s completion rate was 78% while Colorado’s was 71%) did not nearly indicate the dominance with which Seattle would win, but it at least affirmed that there is a correlation between online video ad engagement and pass defense.
Nationwide completion rates were very similar throughout the game, although the Pacific time zone was slightly higher (78.2%) than the Mountain time zone (77.5%), Central time zone (77.6%), and Eastern time zone (76.1%). EOnline put together comprehensive rankings
of all this year's ads, and although everyone loves puppies and Doritos, it seemed like this year’s advertisements weren’t quite up to par. Below are a few of our favorites - what do you think?
Budweiser - "Puppy Love"
H&M - "David Beckham"
Audi - "Doberhuahua"