We examined over 130 million PTV impressions from Q2 2015 to learn more about when TubeMogul's programmatically-bought ads appear on television.
We've never been huge believers in the axiom that "if you build it, they will come." We'd rather ask those already enjoying what we've built how we can make it better.
So, in response to overwhelming feedback from our customers, we've introduced new display ad formats
to our software platform to help marketers manage their cross-channel initiatives more effectively.
A staple of TubeMogul’s Quarterly Reports
, cost per minute viewed gauges ad formats' efficiency and affordability. The metric is calculated by dividing each format's cost by its total number of ad minutes played. See how formats compare around the world here.
For most of Australia, the Queen's Birthday is celebrated on the second Monday in June. The public holiday is celebrated with the release of a list recognizing those who have served Australia or humanity.
Welcome to "Intern Insights 2015", a series of blog posts written by the five college students working with TubeMogul this summer. Each week we publish a blog post from one of our interns outlining the way they experience the core TubeMogul values every day. This week's is an update from our intern coordinators. Enjoy!
A couple weeks before this year's internship program launched in June, our five engineering interns met at our headquarters in Emeryville, CA for a TubeMogul Welcome complete with team intros, lunches, orientation and other festivities. Amidst the trainings and new hire swag, the interns also received a special-made T-shirt that had "Work Hard, Play Hard" printed across the back. Those words have quickly become the motto of the summer for our intern team.
What do you get when you team a former NASA scientist with some of Silicon Valley’s most enterprising talent and a rapidly evolving media landscape?
Anywhere from 20% - 25% cost-savings on media purchased through TubeMogul's platform, thanks to Chief Scientist John Trenkle and TubeMogul’s Machine Learning team.
Check out the video below to see how, in his words, “the planets have aligned” for marketers looking to embrace technology and data to advertise more effectively.
Welcome to the TubeMogul Election Update, a programmatic marketer's guide to election season. This monthly report tracks the programmatic political advertising space and will feature insights about spend, supply, pricing, targeting, and perceptions.