Tag Archives: tubemogul

Integration With 5min.com

Posted on June 3, 2008 by david

Today, we announced distribution and analytics integration for 5min.com, a “Life Videopedia” (think Wikipedia for videos) that features short (under “5min”) video solutions to practical questions of all types. What really sets 5min apart is its Smart Player (below), which … Continue reading →

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TubeMogul Chose Its Path With SMP Films

Posted on June 2, 2008 by david

A year or so back, when TubeMogul was still three dudes in a Berkeley basement looking for a direction to take their nascent online video metrics business, Brett (our CEO) attended a “Top YouTubers” meetup in San Francisco. In attendance … Continue reading →

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“View” Equivocation Across Video Sites

Posted on May 27, 2008 by david

Today, we released a study clarifying what counts as a “view” across video sharing sites. This study was initially published last June to great fanfare, so we re-executed it under current conditions, this time testing 14 sites to see if … Continue reading →

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TubeMogul User Spotlight: IFAW

Posted on May 22, 2008 by david

Since I blogged about William F. Buckley last week our blog is slanting right, which needs to be addressed (TubeMogul was founded in Berkeley, after all, where intolerance is not tolerated). Enter International Fund for Animal Welfare, a nonprofit dating … Continue reading →

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American Idol Predictions Based On Video Views

Posted on May 21, 2008 by david

Fans unofficially posting American Idol clips on YouTube and other sites are giving us an informal laboratory to predict the winner of American Idol based on online video views. Using TubeMogul’s Buzz Tracking tool, which allows us to track videos … Continue reading →

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Lisa Nova “Collab Characters” Fight Fire With Fire

Posted on May 21, 2008 by david

The Supreme Court has struggled for centuries to define the boundaries of free speech, from the Alien and Sedition Acts on down the line to Justice Stewart’s rigorous definition of obscenity: “I know it when I see it.” So why … Continue reading →

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Gary Vaynerchuk Rocks Mad Money

Posted on May 16, 2008 by david

Gary Vaynerchuk, host of WineLibrary TV (and TubeMogul enthusiast) on Jim Cramer’s Mad Money (thanks to Colin from Viddler for posting): The egos in that room could fill an ocean.

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Viral Shotgun Stories

Posted on May 15, 2008 by david

Many independent filmmakers utilize TubeMogul as a tool to deploy their movie trailers, behind-the-scenes filmmaker vlogs, shorts and even feature films, often increasing their viewership and learning more about their audience in the process. Shotgun Stories is an acclaimed film … Continue reading →

Posted in film, Video Advertising, Video Marketing, Video Viewership | Tagged , , , , , , , , , , , , , , | Comments