Tag Archives: analytics

TubeMogul Raises $3 Million From Trinity Ventures

Posted on April 1, 2009 by david

We are pleased to announce that we received $3 million in Series A funding from Trinity Ventures, led by General Partner Ajay Chopra, who will join our board. Ajay gives us this vote of confidence: “TubeMogul has the team, vision … Continue reading →

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Fans Outmatch NBA On YouTube

Posted on February 20, 2009 by david

Of the top 100 most-viewed videos across sites this past week, 12 clips are from the NBA all-star series, totaling 7,526,940 views. Interestingly, all of these clips are pirated; not one hails from the NBA’s official channel, despite the fact … Continue reading →

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Research: How Do People Discover Videos Online?

Posted on February 13, 2009 by david

For our latest research, we set out with a simple question: how do people discover videos online? To answer, we used TubeMogul’s video analytics to record what sites viewers are coming from for a sample of 35.5 million streams on … Continue reading →

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Barack-Roll

Posted on August 11, 2008 by david

My brother spotted this (hilarious, and increasing in popularity): For the uninitiated, this is a variation of the “Rick-Roll.”

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The Key To Rapturing Fickle Online Video Audiences: Quantity

Posted on July 18, 2008 by david

About a month ago, we launched a “Top 40″ list of the users getting the most views from videos deployed by us (an admittedly biased list, but an interesting one). We will be releasing an updated list shortly, but it’s … Continue reading →

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Talking Heads TV Interview

Posted on June 26, 2008 by david

I feel vain posting this, but here is an interview I gave this morning with Talking Head TV that I promised I would post on our blog. Some questions, like “what makes a video go viral?” or “what is the … Continue reading →

Posted in New Media/Old Media, TubeMogul Research, Video Analytics, Video Marketing, Video Viewership | Tagged , , , , , , , , , , , , | Comments

TubeMogul Top 40

Posted on June 25, 2008 by david

About a week ago, our friends at Next New Networks called looking for a viewership metric to feature in their then-forthcoming press release (now abuzz) highlighting their new deals with Hulu, Yahoo! and MetaCafe. After running a few SQL queries, … Continue reading →

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Is the Long Tail BS?

Posted on June 5, 2008 by david

We recently categorized all of our users (which now number over 25,000). The categorization was undertaken at the request of several specialty video sites that we deploy videos to that have strict editorial standards (Howcast only wants how-to videos, Crackle … Continue reading →

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