Tag Archives: advertising
IAB Digital Video Rising Stars Now on the TubeMogul Platform
We are pleased to announce that TubeMogul’s platform now supports all five of the Interactive Advertising Bureau (IAB’s) Digital Video Rising Stars. Premiering in February and already in high demand by brand marketers, the Rising Stars literally set the standard … Continue reading
Illumenix Integrates With TubeMogul
The office is buzzing over our recent acquisition of Illumenix, an in-depth video metrics startup. Illumenix’s suite of patent-pending measurement tools, which can be set up in any flash player within minutes, are going to be wrapped up into something … Continue reading
TubeMogul Profiles: Now Featuring Show Reviews by Tilzy.TV
We are proud to announce that Tilzy.TV show reviews will now be included in TubeMogul Marketplace profiles, where available. Any video producer that has been reviewed by Tilzy can now opt to include the review when setting up (or editing) … Continue reading
Posted in monetization, TubeMogul News
Tagged advertising, marketplace, monetization, new media, tilzy, Video Advertising
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We Are The Match-Maker: Interested?
Musings and an opportunity from our CEO: Increasingly we find ourselves playing matchmaker between video producers and advertisers, investors and video-sharing sites (i.e., “the moneyâ€). Sometimes we are simply helping a friend, and other times we consider this an unofficial … Continue reading
Klieg Lights Shine the Way
According to a survey of viewers published by eMarketer, 44% of people who watched less TV in 2007 did so because they were watching video online instead (and only 9% were streaming TV shows). I am one of these people, … Continue reading
Video Ads On YouTube Get Few Comments
Interesting tidbit: videos from YouTube sponsors get 33.64% of the number of comments that a typical video with the same view count would fetch, on average. Perhaps this is intuitive on some level since ads are inherently less engaging than … Continue reading →