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Today, we are once again excited to launch the latest installment in our quarterly research with Brightcove, which analyzes billions of video streams every quarter from the top brands and media companies, highlighting trends. The full report can be accessed here. Among the findings from Q4:
We are pleased and to report that The Media Kitchen, a leading communications agency, named TubeMogul to “The Menu,” a recently-launched annual list of 12 companies that, in the company’s view, are being “adopted fundamentally and foundationally by Madison Avenue” and are poised to transform advertising and marketing. Other companies and platforms named include Android, Boxee and our longtime friends Next New Networks.
The Media Kitchen cited our “robust analytics and targeting capabilities” and ability to “drive social media fans” through different video advertising units.
We thank them for the honor and look forward to working with them in the future.
comScore Video Metrix rankings for the month of December were released today, and we are pleased to report that TubeMogul PlayTime, our intelligent media buying platform for agencies and brands, is now in the top ten across the entire Internet for video ads viewed, an elite list that includes CBS, Google and Hulu.
In December, PlayTime video ads were viewed 174,062,000 times according to comScore, reaching over one in ten Americans. Since launching in almost a year ago and premiering in comScore several months ago, PlayTime has grown rapidly, signing hundreds of brand clients, winning a Streaming Media Reader’s Choice Award in November and climbing the rankings each month.
PlayTime gets videos ads watched both online and in mobile placements and comes with TubeMogul’s real-time campaign analytics built-in. In real-time, advertisers can access detailed metrics like average minutes-watched per view, geographics, completion rates and much more — all easily accessible and exported at a site and placement level. PlayTime case studies can be found here. To get a quote for your video campaign, click here.
We are excited to launch the latest installment of our quarterly research on online video trends with Brightcove, just in time for the holidays! The full report, accessible here, includes new metrics (breakouts by browser, device) and a special section on views and viewing-time by day of the week and time of day.
Some highlights from the report:
We are proud to report that PlayTime, our video advertising platform, won best “Video Advertising Management Platform” at Streaming Media West in Los Angeles. Apparently this year was the most active on record, with, with over 7,000 clients of various companies casting over 58,000 votes. Categories are as diverse as online video itself. The category we won, “Video Advertising Management Platform,” had some pretty detailed requirements, including “pre-built placement options and detailed success tracking.”
Thanks go to our customers for making this possible and for voting!
One of the great features of TubeMogul OneLoad is social network cross-posting, an often-overlooked feature that allows users to automatically update their Facebook and Twitter statuses with a link to their video as soon as it goes live.
We updated this feature to work seamlessly with Twitter’s new on-site video feature, which automatically embeds videos directly within a user’s feed (i.e. inset).
Now any cross-posts made to the site through TubeMogul OneLoad will display a Twitter trusted URL, enabling videos to automatically embed into your Twitter stream. As always, we track the viewership data in a centralized location, letting you see your views by day and more, exporting the results.
We just announced that TubeMogul closed $10 million in Series B funding from Foundation Capital and Trinity Ventures. Ashu Garg, who helped build Microsoft’s ad platform from the ground up, will join existing board members Ajay Chopra, Dick Costolo and Dave Toth. Expect new features in all of our products in the coming months, as well as new metrics quantifying both advertising effectiveness and audience measurement for publishers. The biggest thanks to our clients and users for making this possible!
In particular, we plan to expand investments in:
We are excited to report that we were recently nominated to three Streaming Media Reader’s Choice Awards. We obviously appreciate your consideration and would be honored to have your vote. Voting ends October 8th and if this helps you decide, Streaming Media is giving away a free iPad to voters.
We were nominated in the three categories:
