TubeMogul Blog

Join Us for Our Programmatic Branding Roadshow + Breakfast

rachel — Thu, 06 Jun 2013 13:45:38 +0000

TubeMogul, along with LiveRail, is pleased to announce the dates and locations for our Programmatic Branding Roadshow + Breakfast!

Each stop on the tour will start with breakfast and include informative presentations, round-table discussions, panels and speaker sessions addressing programmatic branding and the advantages for brand marketers and publishers. Dates and locations are as follows:

Atlanta: Thursday, June 13
Dallas: Friday, June 14
Boston: Tuesday, June 18
New York: Wednesday, June 19
Toronto: Thursday, June 20
Düsseldorf: Monday, June 24
Hamburg: Tuesday, June 25
Los Angeles: Tuesday, June 25
Paris: Wednesday, June 26
Seattle: Wednesday, June 26
London: Thursday, June 27
San Francisco: Thursday, June 27
Chicago: Tuesday, July 9
Minneapolis: Wednesday, July 10
Detroit: Thursday, July 11

Visit our website for more information and to reserve a seat in your city. Space is limited.

We look forward to seeing you there!

TubeMogul Speaks, Honored at Top Media Summit in Japan

rachel — Tue, 04 Jun 2013 01:29:42 +0000

Recently, over 600 of Japan’s top brands and agencies gathered for a media summit organized by Digital Advertising Consortium (DAC), a division of Hakuhodo. DAC CEO Hirotake Yajima keynoted the series of summits, discussing what he calls the new era of digital advertising; he also specifically noted the rise of digital video.

TubeMogul Japan CEO Masahiro Kano also spoke at the events, outlining the benefits of video advertising and programmatic buying. According to surveys filled out at each city, TubeMogul was selected as the Most Outstanding and Interesting New Service Model by ad agencies.

Masahiro Kano, CEO of TubeMogul Japan, presents in Osaka, Japan

The summits took place in major Japanese cities including Tokyo, Osaka, Nagoya and Fukuoka.

DAC is an investor in both TubeMogul Inc. and TubeMogul Japan. The companies plan to continue to work together to establish the Japanese video ad market. Both DAC and TubeMogul predict that the scale of digital video in Japan will reach US $1 billion within the next five years.

TubeMogul Announces Asia-Focused Financing Round, Led by SingTel

rachel — Thu, 30 May 2013 01:00:34 +0000

In December we were proud to announce that we closed Series C funding; today we are pleased to say that we have successfully completed the second tranche of that funding – adding an additional $10 million. The funding, led by SingTel Innov8, will be used to expand in Asia, a region where we are already seeing traction.

In line with our expansion, today we are also announcing the opening of our Beijing office, headed by Sven Rossbach, Director of Business Development. Sven, who was previously with Cadreon, will help introduce Chinese brand marketers and publishers to the programmatic buying of video ads and grow TubeMogul’s presence in the region.

We are so grateful to our clients for their dedication to TubeMogul, and to our investors who continue to believe in our ability to deliver powerful brand advertising.

One Giant Step Towards a Video Viewability Standard

rachel — Thu, 23 May 2013 13:09:56 +0000

In a big step towards a video viewability standard, TubeMogul along with four other companies – BrightRoll, Innovid, LiveRail and SpotXchange – has officially unveiled a solution for in-stream ads. The tool, OpenVV (Short for Open Video View), is completely open source, making the code available to the entire industry.

At the highest level, what the TubeMogul-developed solution is designed to do is answer a central question among brand marketers: did someone actually watch — and listen to — my ad?

The goal of the open source approach is to encourage open usage, conversation and contribution by the industry to create a single standard around the measurement of online video viewability. We’ve already shown the site to IAB and MRC, both of which have provided supportive feedback.

But seeing is believing – get a full demo of OpenVV and check out how it all works here: http://playtime.tubemogul.com/demo/viewability/index.html

If you want more information, read Mike Shields’ article in AdWeek, or contact TubeMogul’s Chief Strategy Officer, Jason Lopatecki if you’re interested in joining the OpenVV community.

TubeMogul’s CEO Talks Digital Video Advertising on Sky TV Australia

david — Thu, 23 May 2013 06:06:05 +0000

As we noted earlier today, TubeMogul University descended on Australia last week. Our CEO Brett Wilson flew out to keynote the conference, but before arriving he dropped by Sky TV’s weekly Technology Behind Business show to talk about digital video advertising and how programmatic buying is changing media strategy for top brands. Watch the interview here:

Brett Wilson Interviewed on SkyNews Australia from TubeMogul on Vimeo.

TubeMogul University Takes APAC by Storm

rachel — Wed, 22 May 2013 23:24:31 +0000

The explosion in digital video consumption has created new opportunities for brand marketers to reach audiences through video advertising, and programmatic buying is changing how they buy and sell that video inventory. This was the main topic of conversation among attendees at the debut TubeMogul University summit in Hunter Valley just outside of Sydney, Australia last week. The event was held at the Peppers Guest House, which was transformed into TubeMogul University.

Attendees gathered from Australia, New Zealand, Singapore, Indonesia, and Hong Kong to learn more about programmatic buying and the impact of programmatic buying on branding campaigns. TubeMogul CEO Brett Wilson kicked off the event with a welcome and a thank you to attendees for their part in building one of the fastest growing programmatic video advertising markets in the world. The event covered a variety of topics including mastering advanced targeting techniques, mobile video, the competitive landscape in Australia and Asia and even how to compare TV and online buying.

In addition to the TubeMogul leadership team, guest speakers from Innovid, SingTel and Millward Brown each took the stage giving attendees additional insight into the impact and future of programmatic buying.

Here are a few highlights from the event:

Peppers Guest House transformed into TubeMogul University.

Presentations and group discussions focused on programmatic video ad buying.

Fun team-building exercises included Segway relays and grape stomping.

Check out our TubeMogul Australia Facebook page for more pictures and videos from the event!

TubeMogul Partners With Independent French Agency Re-Mind

rachel — Tue, 14 May 2013 13:55:01 +0000

Coming on the heels of our recent integration with StickyXchange, we have another exciting announcement for France; we are pleased to announce that we have partnered with Re-Mind, the top French independent digital media agency. The partnership will grant Re-Mind’s clients total control over their performance and branding objectives by giving them a transparent view of where and when their ads are placed.

View the full release here.

TubeMogul Opens in Detroit

rachel — Thu, 09 May 2013 13:54:40 +0000

Today we officially announced our most recent U.S. office opening in Detroit!

TubeMogul has officially opened doors in the newly renovated M@dison Theatre Building in the heart of downtown Detroit where a big push is being made by the Detroit Venture Partners to revitalize the city. Alongside several other companies expanding from California, TubeMogul was invited to locate in the building and contribute to technological and digital innovation in Detroit.

Dan Gilbert of Detroit Venture Partners discusses the revitalization of Detroit

To read more about the new office, click here.