Category Archives: Video Viewership

Advertisers: Want To Reach a Young, Male Audience?

Posted on March 3, 2009 by david

Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading →

Posted in New Media/Old Media, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Comments

Santelli’s Moral Outrage Goes Viral

Posted on February 20, 2009 by david

Rick Santelli’s rant against the mortgage bailout is lighting YouTube on fire, with pirated versions racking up 405,452 views in 30 hours. The “Chicago Tea Party” even spawned a Twitter page.

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Research: How Do People Discover Videos Online?

Posted on February 13, 2009 by david

For our latest research, we set out with a simple question: how do people discover videos online? To answer, we used TubeMogul’s video analytics to record what sites viewers are coming from for a sample of 35.5 million streams on … Continue reading →

Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , , | Comments

thePlatform Announces “Advantage” Program That Features TubeMogul’s Video Analytics, Syndication

Posted on February 9, 2009 by david

White-label video management and publishing company thePlatform introduced several initiatives today designed “to lower total cost of running a broadband video business.” Among them: a new preferred pricing program that provides additional savings for customers who use services from select … Continue reading →

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Viewership Demographics For Obama’s New White House Channel On YouTube

Posted on January 26, 2009 by david

Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or … Continue reading →

Posted in Politubing - Online Political Campaign Videos, TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , , , , | Comments

Who Comments On YouTube Videos? Men, Mostly.

Posted on January 16, 2009 by david

Silicon Alley Insider already covered it last week, but I thought I would share the full demographic breakdown from our sample of 1.2 million YouTube profiles, giving us a glimpse of perhaps YouTube’s most engaged viewers. Gender Percent Female 38.58% … Continue reading →

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Webcastr Tracking, Syndication Added

Posted on January 7, 2009 by david

We are proud to announce our partnership and integration with Webcastr.com. Webcastr prides itself on selecting and featuring the very best of internet TV, a daunting task considering the glut of content online–and they do a great job. To distribute … Continue reading →

Posted in TubeMogul News, Video Marketing, Video quality, Video Viewership | Comments

Where In the World Are the Least Fickle Viewers?

Posted on January 7, 2009 by david

Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul’s video analytics, we … Continue reading →

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