Category Archives: Video Viewership
TubeMogul Launches Web’s First Suite of Free, Self-Serve Video Analytics
Online publishers have free tools like Quantcast available for free to measure site traffic, but no one to date has offered robust and free video analytics to sites — until now. Today, we are changing that, giving away the very … Continue reading
Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)
Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.
Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership
Tagged bbc, cbs, episodes, full-length, hulu, monetizable, tv, youtube
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Top Five Music Labels On YouTube
Recently, we were asked what the top music labels are on YouTube in terms of cumulative views. The question is more complex than we initially assumed, since most labels (i.e. Universal Music Group) often post duplicate videos in separate YouTube … Continue reading
TubeMogul Wins SXSW BizSpark Accelerator Contest
We are proud and honored to report that TubeMogul just won the “Video” category of the “Microsoft BizSpark Business Accelerator” contest at South By Southwest. A fair amount of Twitter’s early growth can be attributed to buzz from South By … Continue reading
Posted in Uncategorized, Video Viewership
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Razorfish Weighs In On Video As a Marketing Medium
This week, AvenueA Razorfish released their “Digital Outlook Report 09,” a white paper outlining strategy for marketing to consumers in an age of “ever-increasing channels and platforms.” It’s a hefty PDF, but here’s what our CEO (rightly) highlighted as a … Continue reading
Posted in Uncategorized, Video Viewership
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CNN Refers Fickle Online Viewers
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading
Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership
Tagged cnn, new orleans, online video, web video
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Video Ads On YouTube Get Few Comments
Interesting tidbit: videos from YouTube sponsors get 33.64% of the number of comments that a typical video with the same view count would fetch, on average. Perhaps this is intuitive on some level since ads are inherently less engaging than … Continue reading →