Category Archives: Video quality
Advertisers: Want To Reach a Young, Male Audience?
Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading
Fans Outmatch NBA On YouTube
Of the top 100 most-viewed videos across sites this past week, 12 clips are from the NBA all-star series, totaling 7,526,940 views. Interestingly, all of these clips are pirated; not one hails from the NBA’s official channel, despite the fact … Continue reading
Posted in New Media/Old Media, Video Analytics, Video quality
Tagged analytics, nba, piracy, viewership, youtube
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Research: How Do People Discover Videos Online?
For our latest research, we set out with a simple question: how do people discover videos online? To answer, we used TubeMogul’s video analytics to record what sites viewers are coming from for a sample of 35.5 million streams on … Continue reading
Viewership Demographics For Obama’s New White House Channel On YouTube
Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or … Continue reading
Webcastr Tracking, Syndication Added
We are proud to announce our partnership and integration with Webcastr.com. Webcastr prides itself on selecting and featuring the very best of internet TV, a daunting task considering the glut of content online–and they do a great job. To distribute … Continue reading
Posted in TubeMogul News, Video Marketing, Video quality, Video Viewership
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User Spotlight: Children’s Hospital
With shows like “Meet Me In the Graveyard” and “Children’s Hospital” (below), The WB is adept at creating popular, short-form Web series.
YouTube’s Filters: Enough?
Despite recent restrictions, sexual content continues to predominate on YouTube. Videos containing the words “sex” and the “F” word in the title, description or tags currently total 917.1 million views, according to our “Buzz Tracking.” By way of comparison, videos … Continue reading
Burger King’s Tasteful Viral Video
Allegations of cultural imperialism from left-wing bloggers are sure to abound, but I was thoroughly entertained by this latest viral video from Burger King: Full disclosure: we are tracking this video for BK using TubeMogul’s video analytics.
