Category Archives: Video quality

TubeMogul Launches Web’s First Suite of Free, Self-Serve Video Analytics

Posted on July 14, 2010 by david

Online publishers have free tools like Quantcast available for free to measure site traffic, but no one to date has offered robust and free video analytics to sites — until now. Today, we are changing that, giving away the very … Continue reading →

Posted in TubeMogul News, Video Analytics, Video Marketing, Video quality, Video Viewership | Comments

Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)

Posted on June 16, 2009 by david

Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.

Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership | Tagged , , , , , , , | Comments

Why Do We Love DailyMotion?

Posted on June 12, 2009 by david

Let me count the ways: They have a large, cosmopolitan audience, making them one of the best ways to reach France, continental Europe and beyond. According to early data from TubeMogul’s video analytics, 42.19% of DailyMotion’s streams take place in … Continue reading →

Posted in monetization, Video quality | Tagged , , , , | Comments

Building An Audience For An Episodic Web Series Is Hard

Posted on June 4, 2009 by david

We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top professionally-produced, episodic Web series, including … Continue reading →

Posted in TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , | Comments

Current TV Journalists Detained In North Korea

Posted on April 8, 2009 by david

We were sad to learn that several video journalists working for Current TV were recently detained by the North Korean government. Obviously our thoughts and prayers are with them. According to a news release (via the WSJ), “while other outlets … Continue reading →

Posted in New Media/Old Media, Politubing - Online Political Campaign Videos, Video quality | Comments

Syndication, Rich Tracking Added For StreetFire.net

Posted on March 20, 2009 by david

According to a research report we previously released, “Auto”-themed videos are the most popular category of video on the Web, when measured by average views per video. With this propitious tidbit in mind, we are proud to announce our latest … Continue reading →

Posted in TubeMogul News, TubeMogul Research, Video Analytics, Video quality | Tagged , , , | Comments

CNN Refers Fickle Online Viewers

Posted on March 12, 2009 by david

We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading →

Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , | Comments

Filmmakers: Drinks Are On Us At South by Southwest 3/16

Posted on March 4, 2009 by david

We are proud to be co-sponsoring “Where Internet & Film Collide,” a networking event for filmmakers attending South by Southwest organized by our friends at IndieGoGo. The event will be from 4-7 PM on Monday, March 16th at The Thirsty … Continue reading →

Posted in film, TubeMogul News, Video quality | Comments