Category Archives: Video Marketing
Viewership Demographics For Obama’s New White House Channel On YouTube
Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or … Continue reading
Webcastr Tracking, Syndication Added
We are proud to announce our partnership and integration with Webcastr.com. Webcastr prides itself on selecting and featuring the very best of internet TV, a daunting task considering the glut of content online–and they do a great job. To distribute … Continue reading
Posted in TubeMogul News, Video Marketing, Video quality, Video Viewership
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Where In the World Are the Least Fickle Viewers?
Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul’s video analytics, we … Continue reading
Posted in TubeMogul Research, Video Analytics, Video Marketing, Video Viewership
Tagged by country, engagement, tubemogul, video views
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Burger King’s Tasteful Viral Video
Allegations of cultural imperialism from left-wing bloggers are sure to abound, but I was thoroughly entertained by this latest viral video from Burger King: Full disclosure: we are tracking this video for BK using TubeMogul’s video analytics.
Rich Tracking For Brightcove Users
Today, video platform Brightcove announced an expansive list of new affiliate service providers. Among them: TubeMogul’s video analytics, which can now be activated within minutes for any Brightcove user. The plugin tracks rich statistics like audience engagement, geographic region, viewer … Continue reading
How Much Of a Typical Video Is Actually Watched?
Given that YouTube and most other video sites count a “view” regardless of how much of a video is actually watched, we often wondered: how much are people actually watching before they click away? To answer, we utilized TubeMogul’s video … Continue reading
Video SEO Tips From Our Own Mark Rotblat
Watch TubeMogul’s Mark Rotblat Viral Video SEO Tips for SMX London in How to Videos | View More Free Videos Online at Veoh.com
Posted in Video Marketing
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Lisa Nova’s Pick For Best Obama Impersonator
I hope that Iman (“Alphacat” on YouTube) makes another one of these after tomorrow’s debate, if only because it’s such a great impersonation. Below are viewership numbers for the original video (blue) and Lisa Nova’s re-post (red)–note Nova’s star-making power:
