Category Archives: Video Marketing

Omnicom Trading Desk Signs with TubeMogul for Real-Time Video Advertising

Posted on September 28, 2011 by david

We just announced a major contract with Accuen, the trading desk that is centralizing media buying for all of Omnicom Media Group’s agencies. Accuen is leading the transition to electronic marketplaces and data-driven buying for Omnicom’s media budgets. Representing several … Continue reading →

Posted in TubeMogul News, Video Advertising, Video Marketing | Comments

TubeMogul Launches Web’s First Suite of Free, Self-Serve Video Analytics

Posted on July 14, 2010 by david

Online publishers have free tools like Quantcast available for free to measure site traffic, but no one to date has offered robust and free video analytics to sites — until now. Today, we are changing that, giving away the very … Continue reading →

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Building An Audience For An Episodic Web Series Is Hard

Posted on June 4, 2009 by david

We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top professionally-produced, episodic Web series, including … Continue reading →

Posted in TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , | Comments

Happy 40th Birthday, Nalts!

Posted on May 12, 2009 by david

Ever-hilarious, Nalts puts this twist on some demographics reporting we shared with him. Obviously, we’re flattered by the mention (and in his birthday video, no less!)!

Posted in New Media/Old Media, Video Analytics, Video Marketing | Comments

Top Five Music Labels On YouTube

Posted on April 14, 2009 by david

Recently, we were asked what the top music labels are on YouTube in terms of cumulative views. The question is more complex than we initially assumed, since most labels (i.e. Universal Music Group) often post duplicate videos in separate YouTube … Continue reading →

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CNN Refers Fickle Online Viewers

Posted on March 12, 2009 by david

We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading →

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Advertisers: Want To Reach a Young, Male Audience?

Posted on March 3, 2009 by david

Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading →

Posted in New Media/Old Media, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Comments

Research: How Do People Discover Videos Online?

Posted on February 13, 2009 by david

For our latest research, we set out with a simple question: how do people discover videos online? To answer, we used TubeMogul’s video analytics to record what sites viewers are coming from for a sample of 35.5 million streams on … Continue reading →

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