Category Archives: New Media/Old Media

See You At ITVFest!

Posted on July 28, 2009 by david

We are proud to be sponsoring ITVFest, a leading independent television and new media festival in Los Angeles that starts July 31. The festival features seven full days of programming with independently produced pilots, international shows, webseries and mobisodes. Featuring … Continue reading →

Posted in New Media/Old Media, TubeMogul News | Comments

Congrats To TellyTopia For Surpassing 50,000 Videos Delivered

Posted on July 20, 2009 by david

Today, TubeMogul distribution partner TellyTopia announced that they aired over 50,000 videos to date. TellyTopia’s i2TV service specializes in bringing online video content to television, airing select videos on a 24×7 cable TV channel and VoD (Video-on-Demand). TellyTopia’s mission, according … Continue reading →

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Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)

Posted on June 16, 2009 by david

Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.

Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership | Tagged , , , , , , , | Comments

TubeMogul On Fog City Wrestling

Posted on June 5, 2009 by david

Our friends (and TubeMogul users) at Fog City Wrestling were kind enough to have us on their TV show. Our plug happens after the opening credits, about half-way into the video below. Prior to this, my only glimpse of wrestling … Continue reading →

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Happy 40th Birthday, Nalts!

Posted on May 12, 2009 by david

Ever-hilarious, Nalts puts this twist on some demographics reporting we shared with him. Obviously, we’re flattered by the mention (and in his birthday video, no less!)!

Posted in New Media/Old Media, Video Analytics, Video Marketing | Comments

Current TV Journalists Detained In North Korea

Posted on April 8, 2009 by david

We were sad to learn that several video journalists working for Current TV were recently detained by the North Korean government. Obviously our thoughts and prayers are with them. According to a news release (via the WSJ), “while other outlets … Continue reading →

Posted in New Media/Old Media, Politubing - Online Political Campaign Videos, Video quality | Comments

CBS All Over March Madness On YouTube

Posted on March 30, 2009 by david

In addition to streaming all March Madness games for free online, CBS is flooding YouTube with dunk reels and game highlights, launching 38 videos this past weekend alone. The results? Few pirated clips exist anywhere on YouTube, with 96.19% of … Continue reading →

Posted in New Media/Old Media, Uncategorized | Comments

Advertisers: Want To Reach a Young, Male Audience?

Posted on March 3, 2009 by david

Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading →

Posted in New Media/Old Media, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Comments