Category Archives: Video Analytics
Gooooooooooooollllllllll
Amid the seemingly endless supply of music videos and cleavage-popping vloggers fetching the highest view counts across video sharing sites, one category of video consistently makes our weekly leaderboard, often escaping notice: soccer highlights, attesting to the increasingly international face … Continue reading
Posted in Video Analytics, Video Viewership
Tagged analytics, dailymotion, deportes, distribution, futblol, seo, soccer, Sports, tracking, tubemogul, video, youtube
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Targeting and Addressability Means Quality Trumps Quantity in Online Video Advertising
Here is an insightful article in MediaPost’s Online Video Insider. In it, SpotXchange CEO Michael Shehan talks to Dueno Group, Publicis’ Senior Vice President Tim Hanlon. There are many great nuggets from this interview. One thing of note is how … Continue reading
Desensitized to Online Video Growth Data and Predictions?
We read just about every online video analyst forecast, which can tend to make even the biggest data wonk fish-eyed after awhile. I know at times I find myself seeing the numbers but somewhere between my eyes and my brain … Continue reading
Posted in Video Analytics, Video Viewership
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YouTube Advertising Overlay – Progress for Video Publishers
Much has been said about the need to figure out advertising models for online video. Viewership is moving online at a rapid pace, but advertising has yet to follow at the same rate (despite this year’s 79% growth over last … Continue reading
Posted in New Media/Old Media, Video Advertising, Video Analytics
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Universal Upload Creates Measurable Lift in Viewership
In the past month of testing Load & Track, TubeMogul’s new universal upload and tracking tool, we decided to measure just how much lift distributing to more sites can give a video publisher. We looked at all of our testers … Continue reading
Lack of Standards in Online Video Metrics Hurts the Industry
By many counts, over 300 million online videos are streamed daily. It’s hard to believe that YouTube was only started in January of 2005 given the incredible global consumer demand. While the models for monetization of these video streams really … Continue reading
TubeMogul Instructional Video
By popular demand, we’ve put together a little instructional video for our users who aren’t sure if they’re getting the most out of the TubeMogul tools. We’ll continue to add videos like these (with hopefully higher quality production) as we … Continue reading
Posted in TubeMogul News, Video Analytics, Video Viewership
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No Good TV F@#$in’ Streaks onto the Scene
Sex sells, especially on the internet (it’s the dirty secret that drives new technology), and in case anyone needed a reminder, No Good TV is unabashedly using this strategy to blow away traditional television’s online video viewership. No Good TV, … Continue reading
Posted in New Media/Old Media, Video Analytics, Video Viewership
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