Category Archives: Video Analytics
Advertisers: Want To Reach a Young, Male Audience?
Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading
Fans Outmatch NBA On YouTube
Of the top 100 most-viewed videos across sites this past week, 12 clips are from the NBA all-star series, totaling 7,526,940 views. Interestingly, all of these clips are pirated; not one hails from the NBA’s official channel, despite the fact … Continue reading
Posted in New Media/Old Media, Video Analytics, Video quality
Tagged analytics, nba, piracy, viewership, youtube
Comments
Research: How Do People Discover Videos Online?
For our latest research, we set out with a simple question: how do people discover videos online? To answer, we used TubeMogul’s video analytics to record what sites viewers are coming from for a sample of 35.5 million streams on … Continue reading
thePlatform Announces “Advantage” Program That Features TubeMogul’s Video Analytics, Syndication
White-label video management and publishing company thePlatform introduced several initiatives today designed “to lower total cost of running a broadband video business.” Among them: a new preferred pricing program that provides additional savings for customers who use services from select … Continue reading
Viewership Demographics For Obama’s New White House Channel On YouTube
Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or … Continue reading
Who Comments On YouTube Videos? Men, Mostly.
Silicon Alley Insider already covered it last week, but I thought I would share the full demographic breakdown from our sample of 1.2 million YouTube profiles, giving us a glimpse of perhaps YouTube’s most engaged viewers. Gender Percent Female 38.58% … Continue reading
Posted in TubeMogul Research, Video Analytics, Video Viewership
Tagged demographics, web video analytics, youtube
Comments
Where In the World Are the Least Fickle Viewers?
Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul’s video analytics, we … Continue reading
Posted in TubeMogul Research, Video Analytics, Video Marketing, Video Viewership
Tagged by country, engagement, tubemogul, video views
Comments
Burger King’s Tasteful Viral Video
Allegations of cultural imperialism from left-wing bloggers are sure to abound, but I was thoroughly entertained by this latest viral video from Burger King: Full disclosure: we are tracking this video for BK using TubeMogul’s video analytics.
