Category Archives: Video Analytics
TubeMogul Launches Web’s First Suite of Free, Self-Serve Video Analytics
Online publishers have free tools like Quantcast available for free to measure site traffic, but no one to date has offered robust and free video analytics to sites — until now. Today, we are changing that, giving away the very … Continue reading
Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)
Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.
Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership
Tagged bbc, cbs, episodes, full-length, hulu, monetizable, tv, youtube
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Happy 40th Birthday, Nalts!
Ever-hilarious, Nalts puts this twist on some demographics reporting we shared with him. Obviously, we’re flattered by the mention (and in his birthday video, no less!)!
Posted in New Media/Old Media, Video Analytics, Video Marketing
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Top Five Music Labels On YouTube
Recently, we were asked what the top music labels are on YouTube in terms of cumulative views. The question is more complex than we initially assumed, since most labels (i.e. Universal Music Group) often post duplicate videos in separate YouTube … Continue reading
Syndication, Rich Tracking Added For StreetFire.net
According to a research report we previously released, “Auto”-themed videos are the most popular category of video on the Web, when measured by average views per video. With this propitious tidbit in mind, we are proud to announce our latest … Continue reading
Posted in TubeMogul News, TubeMogul Research, Video Analytics, Video quality
Tagged auto, drifting, streetfire, tubemogul
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CNN Refers Fickle Online Viewers
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading
Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership
Tagged cnn, new orleans, online video, web video
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Video Ads On YouTube Get Few Comments
Interesting tidbit: videos from YouTube sponsors get 33.64% of the number of comments that a typical video with the same view count would fetch, on average. Perhaps this is intuitive on some level since ads are inherently less engaging than … Continue reading →