Category Archives: Video Advertising
We Are The Match-Maker: Interested?
Musings and an opportunity from our CEO: Increasingly we find ourselves playing matchmaker between video producers and advertisers, investors and video-sharing sites (i.e., “the moneyâ€). Sometimes we are simply helping a friend, and other times we consider this an unofficial … Continue reading
Targeting and Addressability Means Quality Trumps Quantity in Online Video Advertising
Here is an insightful article in MediaPost’s Online Video Insider. In it, SpotXchange CEO Michael Shehan talks to Dueno Group, Publicis’ Senior Vice President Tim Hanlon. There are many great nuggets from this interview. One thing of note is how … Continue reading
Web Video Report’s Video Advertising Price Survey
We were fortunate enough to speak with Greg Baumann a month ago, right about the time he was launching Web Video Report, the new publication on “The Business of Web Video.” Right on! We like that business. If you haven’t … Continue reading
Posted in Video Advertising
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User Generated Video is Dead?
WellcomeMat put out an interesting blog post recently titled, “The Beginning of the End for User Generated Video?” In it, they basically state that the reluctance of advertisers to plop down money in UGC will kill the space, and that … Continue reading
Posted in New Media/Old Media, Video Advertising, Video Viewership
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Geek Entertainment TV – Irina is the Industry’s Sponsorship Heroine!
(Not the opiod kind) We were excited to see in today’s (8-28) Wall Street Journal the article “Web’s Niche TV Programs Win Sponsors” (membership required to see full article), Irina Slutsky and Geek Entertainment TV with a big feature on … Continue reading
Posted in New Media/Old Media, Video Advertising
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YouTube Advertising Overlay – Progress for Video Publishers
Much has been said about the need to figure out advertising models for online video. Viewership is moving online at a rapid pace, but advertising has yet to follow at the same rate (despite this year’s 79% growth over last … Continue reading
Posted in New Media/Old Media, Video Advertising, Video Analytics
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Lack of Standards in Online Video Metrics Hurts the Industry
By many counts, over 300 million online videos are streamed daily. It’s hard to believe that YouTube was only started in January of 2005 given the incredible global consumer demand. While the models for monetization of these video streams really … Continue reading
YouTube Promotional Videos: Low Production Value Wins in L’Oreal vs. Sierra Mist
We’ve been watching the promotional videos on the front page of YouTube recently, and noticed that L’Oreal and Sierra Mist are often arranged side by side, or at least are regularly displayed in the promotional section together. Taking a look … Continue reading
