Category Archives: Video Advertising

Burger King’s Tasteful Viral Video

Posted on December 8, 2008 by david

Allegations of cultural imperialism from left-wing bloggers are sure to abound, but I was thoroughly entertained by this latest viral video from Burger King: Full disclosure: we are tracking this video for BK using TubeMogul’s video analytics.

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Rich Tracking For Brightcove Users

Posted on December 8, 2008 by david

Today, video platform Brightcove announced an expansive list of new affiliate service providers. Among them: TubeMogul’s video analytics, which can now be activated within minutes for any Brightcove user. The plugin tracks rich statistics like audience engagement, geographic region, viewer … Continue reading →

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How Much Of a Typical Video Is Actually Watched?

Posted on December 2, 2008 by david

Given that YouTube and most other video sites count a “view” regardless of how much of a video is actually watched, we often wondered: how much are people actually watching before they click away? To answer, we utilized TubeMogul’s video … Continue reading →

Posted in TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video Viewership | Tagged , , , , , | Comments

Rhett & Link’s “Surrogate Sharers”

Posted on November 17, 2008 by david

Popular video bloggers Rhett & Link (click here for their TubeMogul Marketplace profile) have a funny new weekly series, “Surrogate Sharers,” sponsored by Starburst. As the title implies, the videos convey messages too awkward to deliver in person (i.e. “Dude–I’m … Continue reading →

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Illumenix Integrates With TubeMogul

Posted on November 3, 2008 by david

The office is buzzing over our recent acquisition of Illumenix, an in-depth video metrics startup. Illumenix’s suite of patent-pending measurement tools, which can be set up in any flash player within minutes, are going to be wrapped up into something … Continue reading →

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TubeMogul As Brand Integration Nexus

Posted on June 17, 2008 by david

Since we have almost 30,000 users and a great deal of demographic and viewership data, we are increasingly receiving phone calls from companies looking for “brand integration” (product placement) deals with popular new media shows and vloggers. Often, these companies … Continue reading →

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Outing Corporate-Seeded Viral Videos

Posted on June 4, 2008 by david

In writing a recent article for Alley Insider, Michael asked us if there are any stealth viral video campaigns floating around out there that he could force out of the closet. After consulting our database (which houses over 25,000 content … Continue reading →

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Viral Shotgun Stories

Posted on May 15, 2008 by david

Many independent filmmakers utilize TubeMogul as a tool to deploy their movie trailers, behind-the-scenes filmmaker vlogs, shorts and even feature films, often increasing their viewership and learning more about their audience in the process. Shotgun Stories is an acclaimed film … Continue reading →

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