Category Archives: Video Advertising

Omnicom Trading Desk Signs with TubeMogul for Real-Time Video Advertising

Posted on September 28, 2011 by david

We just announced a major contract with Accuen, the trading desk that is centralizing media buying for all of Omnicom Media Group’s agencies. Accuen is leading the transition to electronic marketplaces and data-driven buying for Omnicom’s media budgets. Representing several … Continue reading →

Posted in TubeMogul News, Video Advertising, Video Marketing | Comments

Research: Navigating the Roller Coaster Prices of Real-Time Video Advertising

Posted on September 1, 2011 by david

As the first demand side platform built exclusively for video advertising, we collect detailed data across billions of auctions of ad space per day. Today we released the first in a series of research reports leveraging data from that inventory, … Continue reading →

Posted in TubeMogul Research, Video Advertising | Comments

Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)

Posted on June 16, 2009 by david

Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.

Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership | Tagged , , , , , , , | Comments

Building An Audience For An Episodic Web Series Is Hard

Posted on June 4, 2009 by david

We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top professionally-produced, episodic Web series, including … Continue reading →

Posted in TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , | Comments

CNN Refers Fickle Online Viewers

Posted on March 12, 2009 by david

We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading →

Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , | Comments

Advertisers: Want To Reach a Young, Male Audience?

Posted on March 3, 2009 by david

Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading →

Posted in New Media/Old Media, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Comments

Research: How Do People Discover Videos Online?

Posted on February 13, 2009 by david

For our latest research, we set out with a simple question: how do people discover videos online? To answer, we used TubeMogul’s video analytics to record what sites viewers are coming from for a sample of 35.5 million streams on … Continue reading →

Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , , | Comments

Viewership Demographics For Obama’s New White House Channel On YouTube

Posted on January 26, 2009 by david

Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or … Continue reading →

Posted in Politubing - Online Political Campaign Videos, TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , , , , | Comments