Category Archives: Video Advertising
We are pleased to announce that TubeMogul’s platform now supports all five of the Interactive Advertising Bureau (IAB’s) Digital Video Rising Stars. Premiering in February and already in high demand by brand marketers, the Rising Stars literally set the standard … Continue reading
Today, Forrester Consulting released a paper commissioned by TubeMogul entitled “Realizing The RTB Video Opportunity For Brand Marketers” (download here). The report seeks to answer a simple question: does real-time buying of digital video deliver better results brand marketers, specifically … Continue reading
We just announced a major contract with Accuen, the trading desk that is centralizing media buying for all of Omnicom Media Group’s agencies. Accuen is leading the transition to electronic marketplaces and data-driven buying for Omnicom’s media budgets. Representing several … Continue reading
As the first demand side platform built exclusively for video advertising, we collect detailed data across billions of auctions of ad space per day. Today we released the first in a series of research reports leveraging data from that inventory, … Continue reading
Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading
Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading