Category Archives: Video Advertising
IAB Digital Video Rising Stars Now on the TubeMogul Platform
We are pleased to announce that TubeMogul’s platform now supports all five of the Interactive Advertising Bureau (IAB’s) Digital Video Rising Stars. Premiering in February and already in high demand by brand marketers, the Rising Stars literally set the standard … Continue reading
Forrester Report Finds Significant Benefits to Brand Marketers From Real-Time Buying
Today, Forrester Consulting released a paper commissioned by TubeMogul entitled “Realizing The RTB Video Opportunity For Brand Marketers” (download here). The report seeks to answer a simple question: does real-time buying of digital video deliver better results brand marketers, specifically … Continue reading
Omnicom Trading Desk Signs with TubeMogul for Real-Time Video Advertising
We just announced a major contract with Accuen, the trading desk that is centralizing media buying for all of Omnicom Media Group’s agencies. Accuen is leading the transition to electronic marketplaces and data-driven buying for Omnicom’s media budgets. Representing several … Continue reading
Posted in TubeMogul News, Video Advertising, Video Marketing
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Research: Navigating the Roller Coaster Prices of Real-Time Video Advertising
As the first demand side platform built exclusively for video advertising, we collect detailed data across billions of auctions of ad space per day. Today we released the first in a series of research reports leveraging data from that inventory, … Continue reading
Posted in TubeMogul Research, Video Advertising
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Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)
Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.
Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership
Tagged bbc, cbs, episodes, full-length, hulu, monetizable, tv, youtube
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CNN Refers Fickle Online Viewers
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center … Continue reading
Posted in Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership
Tagged cnn, new orleans, online video, web video
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Advertisers: Want To Reach a Young, Male Audience?
Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details below). Given this, Burger King as a … Continue reading
