Category Archives: Uncategorized
One Giant Step Towards a Video Viewability Standard
In a big step towards a video viewability standard, TubeMogul along with four other companies – BrightRoll, Innovid, LiveRail and SpotXchange – has officially unveiled a solution for in-stream ads. The tool, OpenVV (Short for Open Video View), is completely open … Continue reading
TubeMogul’s CEO Talks Digital Video Advertising on Sky TV Australia
As we noted earlier today, TubeMogul University descended on Australia last week. Our CEO Brett Wilson flew out to keynote the conference, but before arriving he dropped by Sky TV’s weekly Technology Behind Business show to talk about digital video … Continue reading
TubeMogul Partners With Independent French Agency Re-Mind
Coming on the heels of our recent integration with StickyXchange, we have another exciting announcement for France; we are pleased to announce that we have partnered with Re-Mind, the top French independent digital media agency. The partnership will grant Re-Mind’s … Continue reading
TubeMogul Opens in Detroit
Today we officially announced our most recent U.S. office opening in Detroit! TubeMogul has officially opened doors in the newly renovated M@dison Theatre Building in the heart of downtown Detroit where a big push is being made by the Detroit … Continue reading
What a Ride…The Best is Yet To Come
This past week we were reading this article in AdWeek about the history of online video and were inspired to chronicle our own history; after all, TubeMogul has risen and adapted since the early days of video in 2006. From … Continue reading
Google Hangout Recap: Video in the Future – Is there any value in programmatic video?
Yesterday, our CSO Jason Lopatecki joined IAB’s Steve Sullivan and Silver Chalice’s Rich Routman in a Google Hangout to chat about programmatic video and its value to advertisers. Do you have any other programmatic video questions that weren’t answered in … Continue reading
Research Brief: March Madness is Slam Dunk for Sports-Category Video Publishers
Sports publishers leveraging private and public exchanges as part of their monetization strategy are seeing a big upside during March Madness, with CPMs for in-stream video ads climbing to $10.19 during the series, $2.70 above the overall average. During the … Continue reading
TubeMogul Integrates with StickyXchange, the Largest Private Exchange in France
Good news for European brand marketers: in-stream inventory from StickyXchange is now available on TubeMogul’s media buying platform for video advertising. The largest private exchange for French-language inventory, StickyXchange counts some of Europe’s top publishers among its partners, from Notre … Continue reading