Category Archives: TubeMogul Research
New Research: Video Views Drive Campaign Contributions
Our latest industry analysis, in which we outline a correlation between online video views and campaign contributions for the presidential candidates, is hot off the proverbial presses! Check it out here.
Characteristics of Video Sharing Sites Supported by TubeMogul
We’ve learned a great deal listening to our users, so we recently took a poll to hear in your words what differentiates the video sharing sites we serve. We compiled your comments in a “Zagat’s” like format and added what … Continue reading
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Web Video Marketing 101: TubeMogul Formula or at Least Best Practices
As I wrote in a previous post, the use of video over the internet has quickly become a requirement for marketing. But how do you do it? We here at TubeMogul have compiled what we’ve learned by watching your successes … Continue reading
Universal Upload Creates Measurable Lift in Viewership
In the past month of testing Load & Track, TubeMogul’s new universal upload and tracking tool, we decided to measure just how much lift distributing to more sites can give a video publisher. We looked at all of our testers … Continue reading
Lack of Standards in Online Video Metrics Hurts the Industry
By many counts, over 300 million online videos are streamed daily. It’s hard to believe that YouTube was only started in January of 2005 given the incredible global consumer demand. While the models for monetization of these video streams really … Continue reading
