Category Archives: TubeMogul Research
Where In the World Are the Least Fickle Viewers?
Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul’s video analytics, we … Continue reading
Posted in TubeMogul Research, Video Analytics, Video Marketing, Video Viewership
Tagged by country, engagement, tubemogul, video views
Comments
How Much Of a Typical Video Is Actually Watched?
Given that YouTube and most other video sites count a “view” regardless of how much of a video is actually watched, we often wondered: how much are people actually watching before they click away? To answer, we utilized TubeMogul’s video … Continue reading
Which Video Sites, Categories Get the Most Views?
For our latest study here at TubeMogul, we took a sample of 200,000 videos deployed by us and compared average views across video sites and categories. The results? In comparing sites, the data is unequivocal: YouTube consistently gets more average … Continue reading
Posted in TubeMogul Research, Video Analytics, Video Marketing
Comments
The Key To Rapturing Fickle Online Video Audiences: Quantity
About a month ago, we launched a “Top 40″ list of the users getting the most views from videos deployed by us (an admittedly biased list, but an interesting one). We will be releasing an updated list shortly, but it’s … Continue reading
Posted in TubeMogul Research, Video Analytics
Tagged analytics, measurement, online video, quantity, statistics, top 40, tubemogul
Comments
Talking Heads TV Interview
I feel vain posting this, but here is an interview I gave this morning with Talking Head TV that I promised I would post on our blog. Some questions, like “what makes a video go viral?” or “what is the … Continue reading
Is the Long Tail BS?
We recently categorized all of our users (which now number over 25,000). The categorization was undertaken at the request of several specialty video sites that we deploy videos to that have strict editorial standards (Howcast only wants how-to videos, Crackle … Continue reading
Politubing Recap; McCain’s Absence
Our politubing research is picking up momentum with press from The Washington Independent, Mashable, TechPresident and more. With all this love, I can’t help but feel for John McCain, whose video views are the lowest of the major presidential candidates, … Continue reading
