Sampling 266 million pre-roll auctions for ad space, we learned:

In short, most of the real-time video ad market is not consistently equilibrating on price. In that context, demand side platforms — especially those plugged into the most inventory sources — are well-positioned to maximize efficiency for brand advertisers. Given that pricing is often transparent and negotiated upfront, they might actually pay for themselves.

More here.

The big surprise? Republicans continue to lead overall, with 6,190,217 views to the Democrats’ 4,596,652 views. Although much is written about a “tech gap” between Obama’s tech-savvy campaign and GOP efforts, that isn’t the case here–rants from Ron Paul and bailout/stimulus “outrage” videos pushed Republicans over the top. On YouTube, the libertarian wing of the Republican party appears to be tech-savvy and adept at making videos go viral when they put their mind to it (just check Ron Paul’s primary views or the Rick Santelli rant that sparked the “Tea Party” movement), which certainly helps the Republicans when properly harnessed.

Of course, since so few videos are posted, the battle for Congressional views is probably not a good barometer for the “netroots” battle, especially considering that this is the most popular video on the Democratic side:

TubeMogul’s technology will also be integrated with StreetFire, unlocking rich analytics for those interested, including video delivery quality, audience dropoff, viewership by geographic region, referral sites and much more.