Category Archives: TubeMogul Research

Research: Navigating the Roller Coaster Prices of Real-Time Video Advertising

Posted on September 1, 2011 by david

As the first demand side platform built exclusively for video advertising, we collect detailed data across billions of auctions of ad space per day. Today we released the first in a series of research reports leveraging data from that inventory, … Continue reading →

Posted in TubeMogul Research, Video Advertising | Comments

Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)

Posted on June 16, 2009 by david

Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.

Posted in monetization, New Media/Old Media, TubeMogul Research, Video Advertising, Video Analytics, Video quality, Video Viewership | Tagged , , , , , , , | Comments

Video Ads On YouTube Get Few Comments

Posted on June 5, 2009 by david

Interesting tidbit: videos from YouTube sponsors get 33.64% of the number of comments that a typical video with the same view count would fetch, on average. Perhaps this is intuitive on some level since ads are inherently less engaging than … Continue reading →

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Building An Audience For An Episodic Web Series Is Hard

Posted on June 4, 2009 by david

We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top professionally-produced, episodic Web series, including … Continue reading →

Posted in TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , | Comments

YouTube To Congress: Your Videos Are Lame

Posted on May 15, 2009 by david

Back in January, both houses of Congress created hubs on YouTube, referring viewers to their representatives’ respective channels. Despite heavy promotion by YouTube, including an ad unit in the “Most-Viewed” sections and several videos being featured on the homepage, most … Continue reading →

Posted in Politubing - Online Political Campaign Videos, TubeMogul Research | Tagged , , , , | Comments

Syndication, Rich Tracking Added For StreetFire.net

Posted on March 20, 2009 by david

According to a research report we previously released, “Auto”-themed videos are the most popular category of video on the Web, when measured by average views per video. With this propitious tidbit in mind, we are proud to announce our latest … Continue reading →

Posted in TubeMogul News, TubeMogul Research, Video Analytics, Video quality | Tagged , , , | Comments

Viewership Demographics For Obama’s New White House Channel On YouTube

Posted on January 26, 2009 by david

Last week, the White House set up a YouTube channel to host official videos, and the first few videos are racking up an impressive number of views. In terms of demographics, Obama’s early audience slants younger (37.11% is 19 or … Continue reading →

Posted in Politubing - Online Political Campaign Videos, TubeMogul Research, Video Advertising, Video Analytics, Video Marketing, Video quality, Video Viewership | Tagged , , , , , , , | Comments

Who Comments On YouTube Videos? Men, Mostly.

Posted on January 16, 2009 by david

Silicon Alley Insider already covered it last week, but I thought I would share the full demographic breakdown from our sample of 1.2 million YouTube profiles, giving us a glimpse of perhaps YouTube’s most engaged viewers. Gender Percent Female 38.58% … Continue reading →

Posted in TubeMogul Research, Video Analytics, Video Viewership | Tagged , , | Comments