Category Archives: TubeMogul News
IAB Digital Video Rising Stars Now on the TubeMogul Platform
We are pleased to announce that TubeMogul’s platform now supports all five of the Interactive Advertising Bureau (IAB’s) Digital Video Rising Stars. Premiering in February and already in high demand by brand marketers, the Rising Stars literally set the standard … Continue reading
Forrester Report Finds Significant Benefits to Brand Marketers From Real-Time Buying
Today, Forrester Consulting released a paper commissioned by TubeMogul entitled “Realizing The RTB Video Opportunity For Brand Marketers” (download here). The report seeks to answer a simple question: does real-time buying of digital video deliver better results brand marketers, specifically … Continue reading
Omnicom Trading Desk Signs with TubeMogul for Real-Time Video Advertising
We just announced a major contract with Accuen, the trading desk that is centralizing media buying for all of Omnicom Media Group’s agencies. Accuen is leading the transition to electronic marketplaces and data-driven buying for Omnicom’s media budgets. Representing several … Continue reading
Posted in TubeMogul News, Video Advertising, Video Marketing
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TubeMogul Launches Web’s First Suite of Free, Self-Serve Video Analytics
Online publishers have free tools like Quantcast available for free to measure site traffic, but no one to date has offered robust and free video analytics to sites — until now. Today, we are changing that, giving away the very … Continue reading
See You At ITVFest!
We are proud to be sponsoring ITVFest, a leading independent television and new media festival in Los Angeles that starts July 31. The festival features seven full days of programming with independently produced pilots, international shows, webseries and mobisodes. Featuring … Continue reading
Posted in New Media/Old Media, TubeMogul News
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Our Interview With Beet.TV
Our own Mark Rotblat was in New York for Advertising 2.0 and dropped by Beet.TV to do this interview:
Introducing the Onfronts!
We are proud to be sponsoring OnfrontNYC! With online video consumption up 30% year-over-year and new media ad spending reaching record levels, this conference debuts at a propitious time. OnfrontNYC is the first-of-its-kind digital media showcase, an opportunity to meet … Continue reading
Posted in TubeMogul News
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TubeMogul Makes the OnHollywood Top 100 List
We are pleased and honored to report that we were recently named to the OnHollywood Top 100 list in the “Enabling Tools” category. Apparently we were selected based on a survey of hundreds of venture investors, investment bankers and technology … Continue reading
