TubeMogul Blog » monetization

Our Interview With Beet.TV

david — Wed, 17 Jun 2009 19:54:33 +0000

Our own Mark Rotblat was in New York for Advertising 2.0 and dropped by Beet.TV to do this interview:

Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)

david — Tue, 16 Jun 2009 22:01:59 +0000

Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.

Why Do We Love DailyMotion?

david — Fri, 12 Jun 2009 22:57:47 +0000

Let me count the ways:

They have a large, cosmopolitan audience, making them one of the best ways to reach France, continental Europe and beyond. According to early data from TubeMogul’s video analytics, 42.19% of DailyMotion’s streams take place in France, 12.96% in the U.S. (although this promises to grow) and the rest comprising a pretty evenly-split model U.N., including impressive numbers from Turkey, Italy, Germany and more.

They are pushing the boundaries of innovation in online video as early-adopters of HTML 5. According to a colleague in engineering, they built one of the slickest public betas around this new “open video” format.

They have an extensive catalog of professionally-produced content, including deals to stream full-length episodes of the Daily Show, for instance.

They are the fifth-most embedded video player online

They let anyone track rich viewership and audience statistics like viewed-minutes, audience geography and much more via TubeMogul’s video analytics.

Hat tip: my colleague in engineering, who explained what HTML 5 is to me.

Rhett & Link’s “Surrogate Sharers”

david — Mon, 17 Nov 2008 23:02:08 +0000

Popular video bloggers Rhett & Link (click here for their TubeMogul Marketplace profile) have a funny new weekly series, “Surrogate Sharers,” sponsored by Starburst. As the title implies, the videos convey messages too awkward to deliver in person (i.e. “Dude–I’m dating your sister”). Here’s my favorite:

Smidgits: Brand Integration All-Stars

david — Tue, 07 Oct 2008 23:04:22 +0000

When we set up TubeMogul Marketplace to connect advertisers and video producers, we never envisioned TubeMogul as an advertiser. But our friends our friends at Smidgits, which makes comedic shorts, made this dream come true in their latest episode of “Super Spy – Brick Morgan.”

How cool is brand integration?

TubeMogul Profiles: Now Featuring Show Reviews by Tilzy.TV

david — Fri, 12 Sep 2008 20:56:13 +0000

We are proud to announce that Tilzy.TV show reviews will now be included in TubeMogul Marketplace profiles, where available. Any video producer that has been reviewed by Tilzy can now opt to include the review when setting up (or editing) their profile. Tilzy’s reviews are incredibly informative and include helpful details like a show’s network (if applicable), premiere date, actors, producers and more.