Author Archives: david

Yahoo recently announced it would limit the availability of unsold ad inventory on the Right Media Exchange (RMX), which is one of TubeMogul’s partners and inventory sources. TubeMogul was not one of the companies restricted by this move and we … Continue reading →

The latest comScore numbers are out and TubeMogul ranked in the top ten in terms of video ads served, coming in right behind CBS Interactive and Microsoft. According to comScore, TubeMogul served over 345 million video ads and reached nearly … Continue reading →

As a real-time media buying platform for video advertising that empowers clients to buy across a diverse set of inventory sources and devices, TubeMogul is in a unique position to look at market trends, including on price. Think of it … Continue reading →

Last week we sponsored a party with RadiumOne at 1Oak New York coinciding with the Ad:Tech convention in town. If it’s not apparent from the photos, fun was had by all. We had a blast meeting with everyone outside the … Continue reading →

As a real-time media buying platform for video advertising, TubeMogul processes a lot of data on ad spots available for bidding in a given day across both pre-roll and display inventory. In all, these marketplaces are bigger than the New … Continue reading →

Today, TubeMogul’s brand-focused video advertising platform launched new capabilities that let clients more easily target an audience using their own or verified third-party data across pre-roll and display. The suite features easy-to use audience segments that update in real-time from … Continue reading →

As privacy in digital advertising continues to rise as a concern among both regulators and the public, TubeMogul shares the desire for additional safeguards. In addition to participating in numerous trade associations and voluntary Interactive Advertising Bureau (IAB) guidelines, TubeMogul … Continue reading →

Shortly after posting that TubeMogul was named to Streaming Media’s “100 Companies That Matter in Online Video,” we were notified of several more awards, which we are consolidating into a single, rapid-fire post. Among them: Last night, TubeMogul co-founder John … Continue reading →