Author Archives: david

As we noted earlier today, TubeMogul University descended on Australia last week. Our CEO Brett Wilson flew out to keynote the conference, but before arriving he dropped by Sky TV’s weekly Technology Behind Business show to talk about digital video … Continue reading →

Sports publishers leveraging private and public exchanges as part of their monetization strategy are seeing a big upside during March Madness, with CPMs for in-stream video ads climbing to $10.19 during the series, $2.70 above the overall average. During the … Continue reading →

Good news for European brand marketers: in-stream inventory from StickyXchange is now available on TubeMogul’s media buying platform for video advertising. The largest private exchange for French-language inventory, StickyXchange counts some of Europe’s top publishers among its partners, from Notre … Continue reading →

Since launching the ability to target viewers by time of day, TubeMogul is often asked: when should brands serve ads to maximize performance? In television it is well-established that primetime is the ideal time of day to run ads in … Continue reading →

Building on the success of last year’s user conference, TubeMogul University is expanding to three continents this year. • Asia & Australia – hosted in Sydney from May 15th to May 17th • Europe – hosted in London from June … Continue reading →

This past Friday, AdAge published an editorial by TubeMogul’s CEO Brett Wilson on “Why Marketers Should Erect a Wall Between Audience Data and Audience Buying.” The editorial was running long, and sadly these (great) reactions from TubeMogul’s data platform partners … Continue reading →

We are proud to report that TubeMogul Japan opens its doors today, propelled by a $1.24 million (¥100m) initial investment by Digital Advertising Consortium (DAC) and Omnibus. TubeMogul Japan hits the ground running with a completely translated site, custom inventory … Continue reading →

Here’s a fast fact for your Friday: in-stream video ads available for real-time buying is far outpacing inventory growth (or lack thereof) in display. Aggregating daily auction data from the top private and public exchanges for the past four months, … Continue reading →