We are proud to report that TubeMogul Japan opens its doors today, propelled by a $1.24 million (¥100m) initial investment by Digital Advertising Consortium (DAC) and Omnibus. TubeMogul Japan hits the ground running with a completely translated site, custom inventory and a lot more. TubeMogul Japan also named its new CEO today, seasoned veteran Masahiro Kano.
To date, little programmatic buying of brand advertising exists in Japan, where display dominates, something TubeMogul’s partners and investors — already leaders in the space — are well-positioned to change. Read more here.