Research Brief: As Display Growth Tapers, Programmatic Video Takes Flight

Here’s a fast fact for your Friday: in-stream video ads available for real-time buying is far outpacing inventory growth (or lack thereof) in display. Aggregating daily auction data from the top private and public exchanges for the past four months, TubeMogul found that in-stream video ads available for real-time buying are growing at 17.9% per month, setting all-time records in January, which averaged over one billion ads per day.