Today we launched BrandSights, the world’s first targetable brand surveys. PlayTime users can now create custom surveys and deploy them with any video ad campaign. It’s simple: create one to five questions that align with your branding objectives, apply the desired targeting parameters, and launch.
These surveys allow marketers to measure brand awareness, favorability and purchase intent using a targetable survey built into a media buying platform. In short, gather consumer insights to maximize ROI.
“The prevailing way video advertising is often measured is clicks and impressions, but what we care about cuts much deeper, like whether someone remembers why our brand is different or plans to purchase in the next month.” – Patricia Wilson, Founding Partner of BrandCottage