TubeMogul officially opens its doors in Canada tomorrow.
We’ve operated in Canada under a private beta with dozens of top companies and trading desks for the past few months. One thing was obvious: Real-time video advertising is exploding in the country. The inventory available for buying is growing at a rate of 9.3% per month – that’s over 19.2 million pre-roll stream per day.
Digital advertising veteran, Grant le Riche, will head strategy, sales and business development at our Toronto office. Le Riche brings an arsenal of experience to the table as a board member for both the AdClub of Toronto and Canada’s Interactive Advertising Bureau (IAB).
“I’m especially excited because in a marketplace where everyone says they do everything, TubeMogul cuts through the noise with a platform that simplifies brand advertising and gives marketers total control to maximize impact and reduce waste,” comments le Riche.
Read the full announcement here.