Today, TubeMogul and Innovid partnered to expand the branding possibilities available to brand marketers leveraging TubeMogul’s real-time media buying platform. Innovid is the leading provider of interactive video technology – which provides viewers a more immersive ad experience by including features such as store locators and 360° viewing galleries. The units are sold on a cost per engagement (CPE) basis, so a marketer only pays when someone chooses to engage with their ad, such as hovering over a sports team’s ad to see prices for tickets to an upcoming game.
The best part: marketers no longer have to log into multiple dashboards to compare results for engagement and brand lift for their interactive units, often a pain point. Since Innovid’s engagement statistics are built into TubeMogul’s reporting (above), marketers can compare interactive ads side-by-side with standard pre-roll, connected TV, mobile and other formats in real-time. The results let advertisers make direct comparisons and see exactly where their ads are running, optimizing across audiences and sites.
To get interactive video for your campaign or learn more, click here.
See an example in context here