Our media buying platform for video advertising added additional consumer privacy safeguards today, receiving Network Advertising Initiative certification. NAI gives consumers a simple and effective way to manage their online privacy, including a global opt-out for viewers that do not wish to have data collected about them for use in digital advertising. Certified companies also agree to numerous safeguards, such as protections against invasive forms of tracking (only browser-based cookies are allowed, for instance), extensive regulations on how audience data is used and a ban on collecting any personally-identifiable information.
This is in addition to a wealth of protections already set up by TubeMogul, including TRUSTe icons on all ads targeted using third-party data, a global opt-out that launched before our media buying platform platform (we have our priorities straight) and certification against multiple voluntary IAB guidelines for digital video.
More broadly, our platform was built with the philosophy that when a brand marketer has complete transparency and control over what sites their ad runs on and whether to use third or first-part data for targeting, privacy problems are less likely to happen (and, for the record, never have in our multi-year history) since public perception can mean everything to a brand.
