Today we are proud to report that PlayTime, our brand-focused video advertising platform, now offers targeted, real-time buying of YouTube’s in-stream ad inventory.
What this means to clients: you can now buy in-stream video ads on YouTube in real-time selecting specific publishers from a list of thousands of YouTube Partners, including top media companies, new media outlets and hit shows unique to YouTube.
This opens up new possibilities. For targeting, clients can layer audience segments and third-party data, only displaying ads to relevant viewers. To round out their campaigns, clients can also select from over 90% of comScore 1000 sites, setting campaign-wide frequency targets. Our optimization comes built-in, automatically shifting spending to the audiences and placements where an ad is having the biggest impact, such as moving ads to the highest-performing channels on YouTube. Additionally, you have access to our analytics to compare deduplicated engagement and impact metrics by placement, ad and demographic.
To get started, you have several options: