Adam Cahill, SVP at leading ad agency Hill Holiday, recently began assessing the market for cross-platform advertising and media buying. What he discovered was a marketplace where value existed far beyond what a single platform or exchange could offer, and the results are outlined in this fascinating piece for ClickZ. He highlights several outlets for advertising: futures markets, data, video and TV. We are pleased to be highlighted in the video section:
TubeMogul is probably best known for video seeding and analytics, but now offers a video buying platform as well. Since it’s been partnering directly with publishers for years to provide video analytics, it has access to discrete inventory augmented with a rich history of performance data to inform buying strategies.
We look forward to working with Adam in the future and thank him for the mention.