At OMMA Video today in New York, our CEO presented unreleased research on Facebook’s unique position in online video, in particular outlining tradeoffs between video ad types on Facebook. The presentation (below), was followed by reactions from the agency side (by Robert Davis, Interactive Marketing Director at Ogilvy) and the brand side (by Michael Parker, VP of Digital Marketing at Symantec). Our special thanks go out to them.
The full research report can be accessed here; TechCrunch’s take here and MediaPost’s take here.
