Since Microsoft’s Windows 7 “Family Guy” ads went live on 11/25, views for all other Windows videos (i.e. dry product demos) shot up an astounding 25.2%.
An aside/open question: is the whole point of these ads to be intentionally lame (i.e. “Launch Parties,” “Seinfeld / Gates”), with the ultimate goal being a lot of chatter about the ads themselves? That might get more everyday people to be interested in a product launch than than they otherwise would be.