Funny: KFC is releasing a “Double Down” sandwich in select markets, made only of two fried chicken filets, cheese and “colonel” sauce (no bun). Despite KFC not releasing any official videos, the sandwich was a hit on YouTube. Pirated commercials/news clips of the “Double Down” garnered 382,341 views on YouTube and other sites so far, more than any single video in KFC’s official channel (including the colonel’s skit on Jimmy Kimmel).
If they are orchestrating all this, I tip my hat.
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