Let me count the ways:
They have a large, cosmopolitan audience, making them one of the best ways to reach France, continental Europe and beyond. According to early data from TubeMogul’s video analytics, 42.19% of DailyMotion’s streams take place in France, 12.96% in the U.S. (although this promises to grow) and the rest comprising a pretty evenly-split model U.N., including impressive numbers from Turkey, Italy, Germany and more.
They are pushing the boundaries of innovation in online video as early-adopters of HTML 5. According to a colleague in engineering, they built one of the slickest public betas around this new “open video” format.
They have an extensive catalog of professionally-produced content, including deals to stream full-length episodes of the Daily Show, for instance.
They are the fifth-most embedded video player online
They let anyone track rich viewership and audience statistics like viewed-minutes, audience geography and much more via TubeMogul’s video analytics.
Hat tip: my colleague in engineering, who explained what HTML 5 is to me.
