We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater New Orleans Community Data Center, an information center that facilitates “nonprofit grantwriting, advocacy, planning and decision-making in post-Katrina New Orleans.”
Recently, GNOCDC was featured on CNN, and saw a subsequent spike in traffic. PR-wise, this seems like a dream come true, but it came with a catch: the audience dropoff for the informational video featured on their homepage was far more severe post-CNN mention, suggesting that viewers referred by CNN are less valuable as leads. Here are the numbers:
| % Of Video Completed | Pre-CNN – % Of Initial Audience Still Watching |
Post-CNN – % Of Initial Audience Still Watching |
| 50% | 51.63% | 33.78% |
| 75% | 43.79% | 24.32% |
| 100% | 38.24% | 17.57% |
