Ford Models is widely known as the world’s most established fashion talent management company. In addition, they are also an innovative digital media company, producing immensely popular shows starring their own models and beauty experts covering topics like fashion, beauty and fitness. We already lavished them with praise in a previous post, but here’s an update: in the month of January, Ford Models averaged an amazing 253,839 views per day on YouTube alone. And if you think this is just teenage boys ogling beautiful girls, think again: over half (52.08%) of Ford Models’ audience on YouTube is female, which is made all the more amazing by the fact that YouTube viewers overall are majority (56.57%) male. Video producers trying to build a consistent audience should look no further than Ford Models for clues.
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