White-label video management and publishing company thePlatform introduced several initiatives today designed “to lower total cost of running a broadband video business.” Among them: a new preferred pricing program that provides additional savings for customers who use services from select companies within thePlatform’s extensive partner program. Headlining the analytics category in the program is TubeMogul’s video analytics, which can be activated within minutes and tracks rich performance and viewership data, including seconds-watched, referral sites, audience geography and much more. Additionally, TubeMogul offers easy syndication from thePlatform to YouTube and two-dozen other video sites, tracking cross-site performance side-by-side with on-site data.
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