Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul’s video analytics, we can also break out these results by country (below), revealing an interesting cross-cultural study in viewer engagement. Here are the world’s most engaged countries:
| Country | Percent of viewers watching > 20 seconds |
| Poland | 80.96% |
| Iceland | 78.97% |
| Spain | 77.73% |
| Mexico | 76.74% |
| Japan | 76.28% |
| United States | 74.78% |
| Taiwan | 74.66% |
| Portugal | 74.32% |
| Vietnam | 73.6% |
| Estonia | 73.36% |
Yay, Poland!
