Rich Tracking For Brightcove Users

Today, video platform Brightcove announced an expansive list of new affiliate service providers. Among them: TubeMogul’s video analytics, which can now be activated within minutes for any Brightcove user. The plugin tracks rich statistics like audience engagement, geographic region, viewer attention span and site performance — all in real-time.

Here is what Greg Baumann, Editor of TV Week and the Brightcove plugin’s first user, had to say: “TubeMogul [video analytics] statistics are infinitely useful. In an instant, I know how many new viewers we have, our salespeople know by geographic region where our most engaged viewers are and our technical team knows who is experiencing errors.”