As the election enters its final phase, we thought this data might be worth sharing before it enters the ash-heap of history.
Compared with YouTube in general, viewers that comment on the candidates’ official videos slant disproportionately male (72% for Obama, 78% for McCain, compared with 56% YouTube-wide) and older (heavily gen-x). Overall, Obama has slim leads among females and the 20-24 age bracket.
John McCain:
Barack Obama:
