In a tired stupor the other night, I told my wife about some of the new companies using TubeMogul. One impressed her the most: Ford Models. “You mean the Ford Models?” she asked. I was aware that Ford Models was a prestigious modeling agency that represented the likes of Christie Brinkley, Courtney Cox and Rachel Hunter, but my wife grounded me in the iconic status of the Ford Models brand. “Everyone I knew wanted to be a Ford Model growing up,” she said. Led by Mitch Grossbach, their VP of Corporate and Business Development, Ford Models is charging ahead with an avant-garde new media strategy, creating a library of high-quality video content of its models sharing changing-room confessions and beauty tips. Since the models are typically bikini-clad, there is no doubt an element of “I just read the articles” to these videos. What’s truly beautiful though is Ford’s emphasis on evergreen content, including “how-to” videos like “How to make a simple ponytail look modern” and “How to create an evening look in minutes.” I’m certain that these questions will be relevant to multiple generations. And via TubeMogul, Ford Models smartly makes their content available in many of the venues where video content is consumed. This brand won’t be considered “your mother’s modeling agency” anytime soon.
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