(Not the opiod kind)
We were excited to see in today’s (8-28) Wall Street Journal the article “Web’s Niche TV Programs Win Sponsors” (membership required to see full article), Irina Slutsky and Geek Entertainment TV with a big feature on their GoDaddy.com sponsorship. Also featured was Next New Networks, the network of micro-TV networks out of New York with twelve networks launched so far (see them up close and watch them grow here), and mentions of “Alive in Baghdad,” “Wallstrip,” and “Break a Leg.” The fact that this is big news is BIG NEWS. Niche content producers making money through web video and getting mainstream press – this is a good indication of what’s to come. As providers of tools that help distribute and measure web videos, we think we can help catalyze sponsorship for our users.
But as Emily Steel writes in her article, “Advertising on niche Web TV shows isn’t for every marketer. Not only are audiences relatively small, but pricing models and measurement systems aren’t yet established.”
Well, we’re happy to provide the measurement!
Way to go GETV and the rest of the creators mentioned – you are paving the way!