In a big step towards a video viewability standard, TubeMogul along with four other companies – BrightRoll, Innovid, LiveRail and SpotXchange – has officially unveiled a solution for in-stream ads. The tool, OpenVV (Short for Open Video View), is completely open source, making the code available to the entire industry.
At the highest level, what the TubeMogul-developed solution is designed to do is answer a central question among brand marketers: did someone actually watch — and listen to — my ad?
The goal of the open source approach is to encourage open usage, conversation and contribution by the industry to create a single standard around the measurement of online video viewability. We’ve already shown the site to IAB and MRC, both of which have provided supportive feedback.
But seeing is believing – get a full demo of OpenVV and check out how it all works here: http://playtime.tubemogul.com/demo/viewability/index.html
If you want more information, read Mike Shields’ article in AdWeek, or contact TubeMogul’s Chief Strategy Officer, Jason Lopatecki if you’re interested in joining the OpenVV community.







