TubeMogul is wrapping up a milestone year of thought leadership and rapid growth. Clients have spent over $100 million on the company’s video ad buying platform thus far in 2013 and the company is on track to more than double last year’s figure. Every Fortune 100 automotive and consumer packaged goods company ran a campaign with TubeMogul in 2013, as well as 85% of Fortune 100 retailers. Similar momentum is happening at top agencies and trading desks, as well as non-traditional clients like top ad networks and publishers. 2013 was a huge year for TubeMogul and we are looking forward to 2014!
Today, TubeMogul was named Lenovo’s partner for programmatic video advertising worldwide. Lenovo – the largest maker of personal computers in the world – chose to partner with TubeMogul because we are the only global company that could fulfill their vision of unifying brand, creative and media strategy on a single platform.
Under this partnership, Lenovo’s media agencies around the world will use TubeMogul’s software to execute video campaigns. With a core focus on innovation, Lenovo has embraced the workflow efficiencies available to its teams through programmatic buying.
Gary Milner, Director of Global Digital Marketing at Lenovo says the brand is “seeing the quantifiable results that real-time iteration makes possible” and that, when compared to traditional ad networks, “TubeMogul has reduced Lenovo’s video advertising costs by 70%.”
Check out the video above to hear more from Gary Milner and download the case study to find out how TubeMogul’s programmatic video buying software can help your brand realize significant savings.
This past summer a leading auto manufacturer launched a video advertising campaign targeting M25-54 to promote their top selling pick-up truck model. The campaign was deployed on TubeMoguls’ programmatic video advertising platform and reached a high on-target percentage (OTP) using only the auto manufacturer’s hand-picked site list. The TubeMogul team, however, saw an opportunity for more.
Putting the theory to the test, TubeMogul set up an identical ad placement leveraging BrandPoint, our digital GRP buying product. Though the campaign was short – 25 days for site-list targeting and 9 days for GRP targeting – the BrandPoint placement more than doubled all of the brand’s KPIs. Read the full case study here to see how TubeMogul more than doubled the auto manufacturer’s OTP. Also, visit TubeMogul.com to find out more about BrandPoint Digital GRPs.
Today, Deloitte released its annual Technology Fast 500™ list, ranking TubeMogul the fastest-growing private ad buying platform in North America. TubeMogul ranked 35th overall and 12th among software companies (4th in the Bay Area).
“We want to thank our brand and agency clients for making this possible and bringing us closer to a future where software makes all advertising more simple and effective,” comments VP of Marketing Keith Eadie.
Interested in joining us? We are hiring over 50 positions globally.
Last week’s second annual TubeMogul University North America was abuzz with conversation about how far programmatic video has come in the past year – and where it is headed next. Due to rapid advances in ad technology, media planners are increasingly turning to software to help facilitate media buys. Where programmatic was once synonymous with remnant, brands and agencies are now turning to software for all media buys, including private deals or “programmatic direct.”
The TubeMogul team, along with members of the advertising community from the U.S., Canada and Mexico, came together to chat digital video, learn about developments in programmatic buying, and of course let loose and drink some good wine. After a welcome and introduction from TubeMogul CEO Brett Wilson, guests were split into two tracks – business and operations – and attended two days of lively activities and stimulating discussion led by TubeMogul executives. Attendees also enjoyed presentations by special guests from IKON Communications, A&E and the New York Times, each presenting unique views on unifying the brand with programmatic, cross-channel advertising and programmatic direct. With over 100 brands and agencies in attendance, as well as games such as life-size Angry Birds and a wine blending competition, it’s safe to say that there was never a dull moment at TubeMogul University North America.
The following videos were recorded by Andy Plesser of Beet.TV while at TubeMogul University:
Since Major League Baseball playoffs started October 1st, fans are turning to online video to watch games, highlights and analysis on their favorite teams. In light of the playoffs, TubeMogul looked at top baseball sites to see how online video ads were performing in the winning teams’ cities: Boston, Detroit, Los Angeles and St. Louis.
As it turns out, baseball fans checking up on their team’s success are more likely to complete ads during postseason than regular season. Viewers in St. Louis had the highest postseason completion rates at 22.4% higher than the regular season; viewers in Los Angeles came in second at 17.1% higher.
The increase in completion rates during the playoffs suggests an increase in fan engagement. After all, if your team is winning, why wouldn’t you watch the ad before your favorite grand-slam highlight?
This week, over 100 brands and agencies gathered in Napa to attend TubeMogul University: North America. While there, CEO Brett Wilson had a chance to sit down with Ashley Swartz of Furious Minds to discuss what has changed in the past year, and what we should look for in 2014.
Watch the video below to hear what Brett has to say about audience validation, working with TV buyers and solving cross-device measurement. For Beet.TV’s full coverage of TubeMogul University, including interviews with Nielsen and SpotXchange, click here.
Digital video advertising has seen great advances in the past year with a few key developments topping the charts, namely viewability and the convergence of TV and digital. These were key topics of conversation last week when the TubeMogul team and members of the European advertising community attended the first ever TubeMogul University Europe. They spent three days navigating the ins and outs of programmatic video advertising, all while experiencing the beautiful Villa d’Este on Lake Como, Italy.
Coming together from all over Europe, attendees learned about all things video advertising and got a very comprehensive feel for the programmatic landscape in Europe. TubeMogul CEO Brett Wilson kicked off the event with a warm welcome followed by an overview of the opportunities TubeMogul sees for the European market for programmatic buying. The following days included presentations and discussion groups spanning a variety of topics including planning digital video using GRPs, managing private inventory, and the convergence of TV and digital. In addition, attendees enjoyed presentations by special guests from Lenovo, Nielsen and AMV BBDO.
Here’s a video recap of the event:
Also, visit TubeMogul’s Facebook page for pictures from the event!